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Higgins Concrete - The Green Team Goes Pink

Sunday, 23 August 2020  
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 Concrete - Over the past few months Wellington and Manawatu locals may have spotted a pink concrete truck roaming the streets. A second glance reveals the truck to be one of the Higgins Concrete fleet, decked out in support of the Child Cancer Foundation.

Mike Botherway (Higgins Concrete General Manager) and Aaron Currie (Higgins Concrete Regional Manager - Lower North Island)

Aaron Currie, Lower North Island Regional Manager at Higgins Concrete, points out that each year the company takes part in the ‘Manawatu Professionals Big Rigs’ event, which raises $45,000 in support of children with cancer and other serious illnesses.

It is a day filled with family-friendly activities and entertainment, with around 120 trucks from various companies offering rides around Palmerston North for a small donation.

In preparation for the 2020 event, Higgins Concrete commissioned the pink truck with Child Cancer Foundation livery and introduced it to their fleet of green concrete trucks.

“Unfortunately, this year’s ‘Big Rigs’ event was cancelled due to COVID-19. However, the Higgins family still wanted to show their support for the Child Cancer Foundation and have committed to donate a portion of the proceeds from every cubic metre of concrete we supply through until October,” says Aaron.

Mike Botherway, Higgins Concrete General Manager, is delighted that the truck has been well received by the community.

“There have been a number of positive spin-offs, such as piquing the interest of young people wanting to learn more about the concrete and construction industries,” says Mike. “We have even taken requests for the truck to make appearances at children’s birthday parties.”

Higgins Concrete is fiercely proud to be locally owned and operated, and hopes that the pink truck encourages other concrete companies across the Concrete NZ membership to be as creative and unique in their own community support.